In this era of digitalization, old-school marketing tactics &
techniques are losing their essence, as a result of which most of the companies
are moving towards Digital Marketing. Many of the companies rely on the
services provided by digital marketing agencies to catch up with the pace of
digital transformation and the emergence of new trends all the time.
The question is, is your agency improving your online
presence or hampering it?
Did you know, 86% of
the digital marketing agencies are doing it wrong or are not
aware of the right practices to be followed? Most of the agencies aren’t giving
the required attention to their clients and often try to manipulate them by
creating irrelevant hype and false reports.
Let’s look at the list of mistakes commonly made by agencies and
how to avoid it:
- Posting on social media without an end goal:Many studies reveal that brands aren’t doing meaningful interactions with the users. Content is the king obviously but creating content just to post regularly doesn’t do justice to your social media audience.
- Defining clear goals of an ad campaign
Marketing plays a critical role in creating a brand image in the mind of the users. Some agencies don’t believe in getting a good understanding of the client’s business and target audience which is why they start working without setting any long-term engagement goals for a client. Is your digital marketing agency understanding the essence of your brand and then delivering results?
- Lack of transparency:These days, most of the digital marketing agencies use phrases and jargon without having real knowledge of them - keyword research, user integration and lead generation are a few examples. Usually, what they promise isn’t reflected in what they deliver. Ask questions about the services and process you want clarification on. Only a knowledgeable agency will give you concrete answers.
- Submitting irrelevant reports & analytics:Marketing agencies don’t talk about what’s fundamentally important for your business to grow i.e. brand development, social trust, high-value leads, better customer conversion rate and an ROI that marketing can achieve. Reviewing reports is essential for any business to measure the success of their campaigns. Data manipulation is a common method used by agencies to exploit clients because most of the clients want overnight progress and agencies play on that desire by generating false reports.
- Outdated methods used by marketing agenciesTraditional marketing agencies who are pioneers in the advertising fraternity lack the manpower or knowledge to adapt to the new age transformation and changing consumer behaviorism. Digital marketing is an extension for these traditional platforms for them. If your marketing agency has started digital marketing recently but hasn’t grown in terms of tools, techniques and technology, it’s time for you to move on and find an agency which is up to date in this era of digitalization.
Digital marketing is such an ocean of information that even the
biggest brands make some common mistakes! To be aware of these mistakes, one
needs to choose their marketing partner with precision. Digital marketing is a
complicated service that cannot promise overnight miracles. It requires an
appropriate investment on the right strategy and patience for return on investment.
How can the RIGHT digital marketing agency help you?
A professional agency understands that digital marketing
is successful for a brand when done holistically. Every aspect of this realm is
considered and given required attention according to the need. There should be transparency
in their process, and they should make sure that their customers are in sync
with what they are spending on. Their process should be focused around-
● Identifying your short-term and long-term business goals
● 360° digital marketing plan and social media calendar
● 100% data-driven and tailor-made services
● Integration and Initiation of every relevant social media platform
● Encouraging engagement by posting required content and keeping the
audience engaged with active communication
● Client approval-based model
● Developing and executing a cross-channel digital marketing
strategy to achieve business goals
● CRM suggestions/implementations
● Extensively focus on re-targeting and re-marketing to potential customers
● Generating regular detailed reports to measure success
Their services should be AI based, data & tech-driven, as digital
marketing is not at all about playing blind! Programmatic advertising, personalized and interactive
customer experience, push marketing, PR & influencer marketing techniques
that have proved in helping a business grow organically and hence, should be a
major part of their service portfolio.
In the end, everything comes down to ROI. So, it is important for
an agency to be able to justify the cost their customers are paying for digital marketing services.
After all,
that is how they build trust and a healthy professional relationship.
Our team at
Tech Faktory, loves to share knowledge of this realm and are always looking
forward to connecting with people who enjoy discussing the endless
possibilities this sphere holds.
Do share with us your digital marketing agency stories. We love to learn what not to
do! We shall wait for you to say Hi! at https://www.techfaktory.com/
