4 Reasons Why Visual Branding Is Important

A strategy can either doom or liberate a plan that all depends on your way of executing it. When a brand is perceived by every eye that looks at it means your brand is on the right path. Branding is a way of leaving a mark of your company’s presence in your audience’s eye. Due to branding customers know every part of your brand in detail. They will know the products and services you provide. They will come and purchase from you.

Visual branding is not similar to branding and is a concept related to design that presents the company’s personality to the world. Visual branding acts as a face of the company in terms of logo, websites and business cards.

When you are building a company it needs to stand out from the crowd. Only texts with some visionary statements cannot help you be different. Therefore, brands tend to choose the concept of communicating with visuals that are any day more appealing.

Visual branding is of major importance for a company. Here are some points explaining it:

1. Visual branding has a personal effect on customers:
   The one thing that influences people’s mind and affects their moods is colours. The perfect choice of colours in a design has a great impact on the customer’s judgments. A basic switch of a package can push your sales up to a great start.

2. Social media:
   One of the specific requirements of your brand is to have a great stand on one of the social media platforms even though giving a preference to all of them. Trending and appealing visual content is one of the most important types of marketing since people like to share authentic pictures and visuals. An enumerable number of companies put up photo booths during their events where people like to get their picture clicked and tag the related brand and share them constantly. This is another way of welcoming more reach.

3. Customer’s trust:
   Attaining customer’s trust is a huge task which simplifies by presenting great and eye twitching visuals that will create an image of your brand in the eyes of the customer. There the trust adds on and the audience reach booms.

4. Presentation is the key:
   To achieve a huge follow-through you need to come with a deal closing idea. If that idea is proper in place it can help you get a hike on your sales. To ensure this the companies should stock up their websites with attractive designs and visuals that are quite eye-pleasing and user friendly.

The customers’ opinion is formed on the basis of brand-related things like websites, social media handles which include Snapchat, Instagram, Facebook, Twitter, LinkedIn and other functional digital platforms. If they are well designed and catchy enough to attract the audience it means the owner of the company has a good sense of awareness when it comes to visual branding. Such companies tend to deliver an effective branding image in among the customers. Hence, it is an essential part of branding.

SOURCE: https://www.techfaktory.com/2020/07/24/4-reasons-why-visual-branding-is-important/

3 Reasons Why People Like Augmented Reality In E-commerce

Augmented Reality (AR) is poised to be a subsequent new thing for e-commerce stores, making this an ideal time to jump on the wave before it breaks. For starters, AR tech is usually for mobile devices, and everyone knows how mobile e-commerce is growing in leaps and bounds. The numbers for mobile e-commerce sites and apps are increasing, which suggests more usage of conversion-oriented tools like AR. Considering that augmented reality minimizes the physical limitations of e-commerce — online shopping’s biggest drawback — it is sensible that customers and retailers are willing to see its adaptation.

On a psychological level, customers have an increased sense of ownership with AR technology even more than actual stores because they can see the placement of a product in their own homes before they make the decision to buy. Imagine how it will impact the rate of conversion if a customer decides where they might place your product before deciding whether to buy or not.

How Does AR revolutionize e-commerce?

Tangible products are a serious portion to an increasing rate of e-commerce sales. Still, e-commerce innovators across the world are striving hard to beat the most important psychological barrier that buyers face while buying products online. An unimaginable amount of sales is lost or delayed due to the shopper’s inability to evaluate and envision the sense of using the product. Augmented reality bridges this gap by helping users visualize the products they are considering, within the context of the physical space, it is a serious boost to getting e-shoppers to feel comfortable and hooked into a possible purchase.

Advantages of Augmented Reality in E-commerce:

1. Engaging Customer Experience:

Augmented reality grants customers who typically shop online the chance to look at the product within the model of AR by interacting as if they were visiting a physical store. This provides the buyers with a far better feel of the product and the way it fits into their lives. According to the reports, 70% of consumers said they might shop with a web retailer more frequently if they offered AR.

2. Customized Shopping:

Most buyers wish to explore numerous choices and preferences before making a purchase. With AR eCommerce, customers can now experience this virtually from the comfort of their homes. Customizations involving colours, designs, patterns, and far more are often explored with augmented reality with the utilization of an app.

3. Shopping Time and Testing:

Today, most online stores offer instructional videos on several products to assist customers to understand the product. With augmented reality not only can they interact with the product, but they can also explore its functionalities. Typically, an online shopper spends roughly 2 mins before making a purchase decision, but with an AR eCommerce experience, that dwell time increases so does the chance of them completing a sale.

As online retail seeks to enhance its conversion rates and boost more revenue, the advantages of augmented reality cannot be overstated. Augmented reality offers various businesses the prospect to make a more interactive shopping experience with their customers because it offers them the chance to virtually try the product they need to buy.

SOURCE: https://www.techfaktory.com/2020/07/02/augmented-reality-in-e-commerce/