Scope Of Social Media Marketing In The Digital World.

 Do you know how many people use social media in India? Let’s make a guess. Is it 200 Million or 300 Million or 400Million? No, it’s more than that; there are 448 Million social media users in India. More than half of the world uses social media, which is 4.20 Billion people globally. If your Brand uses this powerful platform, you are missing the brownie points, my friend. The scope of social media marketing is so big that it has changed marketing strategies. 

The traditional marketing of print media, television, and radio ads are still relevant, but social media digital marketing in India is the golden opportunity for brands to invest more. Social Media platforms like YouTube, Facebook, Instagram, Twitter, Snapchat, Pinterest, and many more have enclosed the whole world into its grip. Today brands use the opportunity of these platforms to promote their products and services.

project report on social media marketing

Why Has Social Media Become So Popular Over The Years?

All the popular social media sites came into existence in the 2000s, YouTube (2005), Facebook, LinkedIn, WordPress, and Twitter (2006), Instagram (2010), and many more platforms came into existence. The increase in the use of the internet paved the way for social media. Initially, social media was only for connecting people.  As more and more people joined the platforms, Brands took the opportunity to promote their business.

A robust social media plan includes which of the following? And Social Media is indispensable for Business today. Why? Let’s find out. 

1) Brand Acknowledgement- When Brands find a place on social media, people start recognizing the brand. One can increase its visibility even when a customer does not wish to buy. Social media is like a playground where brands and people engage with each other. When customers recognize a brand by its logo and products, it transcends the competition and stands out. Nike’s swoosh symbol is one of the simplest, but still, people recognize it because it has made its presence felt. 

Scope of social media marketing

2) Increased Interaction with Community- Social media is all about socializing with people. Top social media marketing companies also interact with customers, infuse human sentiments, support social causes and develop a unique voice through these platforms. This increases their credibility. Today, communication is not one way but two ways. People like it when brands interact with them and solve their queries in no time. It makes them happy. Social Media is an excellent platform for interacting with loyal customers. 

3) Convert potential leads into loyal customers- Social media makes it easy for brands to promote and sell their products . Some platforms like Facebook and Instagram have unique features like business pages and business accounts for Brands. Now people can easily buy products from social media. The potential leads directly land on the brand’s website while scrolling the social media pages. It helps in converting the target audience into loyal customers. 

4) Build Customer Loyalty- When a brand tells its story behind its origin, shows its day-to-day activities, interacts with the target audience, and solves its customer queries. The customers will choose your brand. They will follow the brand and remain loyal. 

5) Social media shows customers’ behaviour- Social media is an excellent platform where ads and campaigns can be tested quickly. One gets a chance to interact and find customers’ reactions whether they liked a product or not. The Data generated with these different sites also tells about the behaviour and pattern of consumers. Thus, brands invest extravagantly in the scope of social media marketing. 

6) Advertise free of Cost- Many social media sites allow the budding business to promote and advertise their products free of cost. This helps them to establish themselves and make a presence among their competitors.

This is the conclusion of social media marketing.

Today’s project report on social media marketing says social media is like oxygen for brands to survive the competition. Thus, every brand must consciously invest and find its unique place in the digital world. 

Visit: https://techfaktory.com/scope-of-social-media-marketing/

NFT market / Cryptocurrencies / Techfaktory

 With raging popularity, non-fungible tokens (NFT market) are fast becoming the new face of revolution heralded by cryptocurrency and blockchain technology.

 1.What Is NFT? 

Cryptocurrencies in India are experiencing renewed interest from prospective buyers. There are daily speculations on the best crypto to buy today with many experts constantly telling investors the best cryptocurrency to buy right now in the country.  In the larger ecosystem of cryptocurrencies, the Non-fungible tokens (NFTs) have become quite a rage in the last couple of years or so. Right from memes to music and from video games to tweets, NFT market is leading the tech revolution with billions of dollars being raked in from their sales. The reason behind the popularity of NFTs is not difficult to understand. People across the globe are recognizing that the future belongs to cryptocurrencies and hence, they are not shying away from making investments in digital coins and allied technologies such as Decentralized Finance (DeFi) and NFTs. NFT is quite popular in the NFT market India segment with countries witnessing rising interest in this category. 

2. What Is The NFT Market And How Is It Useful?

NFTs are digital assets that can take a variety of forms such as music, art, painting, video game, tweet, memes, signatures, etc. NFTs are underpinned by the same blockchain technology that powers the transaction mechanism of cryptocurrencies. NFTs are bought and sold digitally in the NFT Market and creators receive the money in digital coins.

There are many unique benefits associated with the creation of NFTs. Not only does this format of digital art ensure that creators get their fair due but it also ensures that ownership of the asset gets tracked in an absolutely safe and secure manner. Further, NFTs offer better flexibility when it comes to resale or future deals in the NFT market– with every subsequent purchase, the creator of NFT gets a part of the payment as commission. 

3. How to mint NFT?

In order to mint an NFT, the first thing the creator has to select is an appropriate blockchain network. There are different networks that support the minting of NFTs with some prominent names include Ethereum, Binance Smart Chain, Polkadot, Wax, EOS, and Tron. It is also equally important for creators to understand the capabilities of the selected network to support the transfer and the sales of NFTs across different blockchain networks. In other words, the selected blockchain network must have a robust ecosystem to support the NFTs sales and distribution in the NFT Market. 

In addition, the cost-effectiveness of the selected platform and its ability to offer attractive marketplaces for NFTs are also worth consideration. Ethereum and Binance Smart Chain are currently the most popular platforms for minting NFTs. These have gained popularity among NFT creators owing to their robust ecosystem and wider NFT marketplace capabilities.

4. How to convert your art into NFT and sell in the NFT market?

Creators need to set up a crypto wallet to start converting and selling their art through NFTs. The wallet will store the cryptocurrency that, in turn, will be used to create, sell, and buy NFTs on the chosen NFT market. The wallet is also required to create an account and safely sign in with the NFT marketplace. Some of the most widely used wallet services include Coinbase wallet, MetaMask, and Rainbow. 

After setting up a crypto wallet, creators need to top it up with some crypto balance. This top-up is required because creators have to pay a certain amount of fee in crypto to convert the content into digital art. Hence, maintaining balance in the crypto wallet for paying the fee is a prerequisite for the creation of NFTs. The third step in the creation of NFT is to select the NFT marketplace for creating and selling the NFTs. Making the right choice here is of utmost significance as the sales potential of your NFT depends significantly on the reach, popularity, and credibility of the marketplace. Hence, due diligence must be exercised while selecting the marketplace on which you finally decide to create and sell your NFT. 

5. Tech Faktory: A Leading Name In NFT Domain

There are a number of platforms that offer the NFT services but we suggest you choose Tech Faktory to create and sell your NFTs. The platform offers a one-stop solution for all your requirements related to NFTs and its holistic approach makes it a preferred choice among creators, buyers, and sellers in the NFT domain. Tech Faktory allows you to select from a wide range of services pertaining to both marketing and technology aspects of NFTs. This means the platform can help you to create, mint, and mine NFTs, make marketing strategies for your NFTs, build NFT stores and marketplace, and achieve NFTs sales on the marketplace. In sum, Tech Faktory can help you realize the vision of creating your own NFT and earn a handsome profit from it in the NFT market.

Conclusion:

NFTs are becoming the new face of the crypto revolution. These digital arts have allowed creators to unleash their creativity in almost all possible forms and domains of their interest. It’s probably high time for you as well to reconsider what arts mean to you and give it a shot by creating digital art and selling it in the form of NFT.

For more info: https://bit.ly/31dLM8q

Lead Management Process And Lead Conversion Things You Should Know

Lead Management Process And Lead Conversion: 

Counted among the top lead generation companies in India, Tech Faktory offers different types of lead generation services to clients. The first part of the lead management process is advertising and acquiring leads. There are many functions of advertising and it’s safe to say that nothing can be done until potential customers have been reached. Lead Generation is the process of attracting and converting strangers and prospects into someone who has indicated an interest in your company’s product or service. When a lead is captured, start tracking the activities and behaviour of that lead – the pages they are visiting, the forms they are filling, the time they are spending on your blog, etc. Basically, the Lead management process gives you valuable insights about your leads which you would otherwise not have.

With leads in the pipeline and interest from prospective buyers, the next key step in lead management is lead distribution. Lead management process allows companies to quickly capture leads and then intelligently route them based on a variety of factors. Not all leads are ready for sales contact, so either they need to be nurtured further before being handed to an inside or outside sales rep or, in the case of a channel-based organization, must be distributed to the right 

What Is Lead Nurturing?

Lead nurturing is the process of developing relationships with buyers at every stage of the sales funnel and through every step of the buyer’s journey. It focuses on marketing and communication efforts on listening to the needs of prospects and providing the information and answers they need.

Steps To Effective Lead Conversion:

1. Essential configurations & Setup

Before you start the first lead capturing campaign, we need to make sure the supported setup is there to maximize the effectiveness of the campaigns

2. Lead Acquisition

Our Lead acquisition strategy in the Lead management process is automated which ensures that each lead is fed into the system right at the point of origin, preventing lead leakage of any sort.

3. Lead Enrichment & Tracking

When a lead is captured, the lead management process would start tracking the activities and behaviour of the lead– the pages they are visiting, the forms they are filling, the time they are spending on your blog etc.

4. Lead Qualification & Scoring

Assigning scores to leads based on their profile helps to find qualified and unqualified leads quickly, thus saving time. These qualified leads are also called sales-ready leads.

5. Lead Distribution

Automate the lead distribution process to the sales team through CRM will make sure effective response time increasing throughput. 

6. Lead Nurturing

Lead nurturing, by definition, consists of consistently engaging the leads across multiple channels, by sharing content they find interesting. In Lead management process, lead nurturing plays an integral role since it ensures revenues. We follow lead nurturing best practices to ensure you get value. 

Visit: https://techfaktory.com/road-to-effective-lead-management-processes/

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Why is it a good idea to sell your NFT Market through Tech Faktory

 NFT Market With Digital Token:

Tech Faktory offers holistic solutions consisting of both technical and marketing support services for building and selling NFT Market with Digital Token to prospective buyers across the globe. 

1. Non-Fungible Tokens (NFT Market): A new rage in Crypto Industry:

Non-fungible tokens (NFT Market) are increasingly becoming the mainstay of the crypto industry. These are digital assets that are unique and can’t be interchanged with something else (hence called non-fungible).The example of NFT include painting, art, music, photograph, podcast, Tweet, or a meme. The primary advantage of NFT India over other Digital Token items is their uniqueness. Unlike other digital art that can be altered, modified, and reproduced endlessly, NFT are unique and one-of-its-kind with exclusive rights of ownership to a specific person.

NFT are based on the same blockchain technology on which the entire working mechanism of cryptocurrency is based on. Just like the digital coins are mined, the process of converting digital objects into NFT is known as the minting. Minting of NFT is carried out with the help of blockchain technology and results into publishing unique token offering the exclusive identity, immutable characteristic, and digital immortality to owners.

2. NFT: World of Enormous Possibilities

NFT have indeed opened a new world of possibilities for creators, artists, sportsmen, and actors among others. People from all walks of life are experimenting with NFT and finding these digital assets an incredible way to connect with their fans, communities, and admirers. Take, for instance, the famous Argentine player Lionel Messi. Messi has recently announced the collection of his own NFT created by an Australia-based designer, the Boss Logic. The move is expected to rake in billions of dollars of revenue for the star footballer who compared the art and football with eternity while announcing the launch of his NFT collection. From the entertainment industry, we have recently witnessed Amitabh Bachchan launching his NFT collection based on the theme of his life. Earlier in the year, the Chief executive officer of Twitter and Square, Jack Dorsey, sold his first tweet as NFT for more than $2.9 million and the list goes on.

3. Tech Faktory: A platform with Holistic NFT Logo solutions

The selection of the right platform isthe most important decision when it comes to developing and launching the NFT Logo. An ideal platform must help clients to complete the journey of NFT launch — right from the process of development to stage of selling it on marketplace — in a completely smooth, transparent, and hassle-free manner. In commercial space, many agencies claim to offer competitive NFT services although the holistic approach adopted by Tech Faktory makes it the best agency in India to develop and launch the NFT Logo. Counted among the top digital marketers in India, the platform comes with a holistic solution for NFT including offering both marketing and technical services to prospective clients. No wonder, Tech Faktory is regarded as the best Best digital marketing agency in Gurgaon that offers one-stop solution for all your NFT needs.

4. Marketing Services to nail Target Market

Amidst the wide scope of digital marketing in NFT domain, Tech Faktory specializes in developing a complete marketing strategy for attracting customers from all over the world for purchasing your unique digital asset. The platform is run by a group of professionals specially trained in creating, minting, and mining NFT. The team is also apt in conceiving the marketing strategy that will help you to effectively target and position your NFT to the appropriate set of prospective buyers. Further, you can use the services of the top digital marketing agency in Delhito select the right marketplace for selling your NFT. This is particularly important as choosing right marketplace is essential to find favor among the prospective buyers. Moreover, Tech Faktory also offers the NFT safekeeping services for safe and secure storage of your digital arts.

5. Technical Solutions to soar high

On the technical front too, Tech Faktory boasts unparalleled competence. Whether you want to create NFT store for your private collection or want to develop NFT Marketplace, Tech Faktory has a range of solution to choose from. Each of these solutions are specifically based on the requirements of individual NFT projects which enhance the overall business prospects of the projects. Even the platform offers the services of creating NFT Airdrop event which can greatly enhance the sales potential of the digital art among the prospective buyers.

6.Conclusion

Tech Faktory has carved a place for itself by offering world-class NFT solutions to its clients across the globe. The platform offers extremely competitive services and the best part is the cost-effective nature of these solutions. Its exceptionally skilled team has many renowned clients/projects to its kitty and with more than a decade-long experience in the domain, the company is an ideal platform to create and sell your NFT  to customers around the world.

For more info: https://techfaktory.com/non-fungible-token-marketing-portfolio/

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Best agency in India | Top digital marketers in India

Digital marketing helps to improve:

We are the Best digital marketing agency in Gurgaon. We have over 10 years of experience with digital marketing, SEO, and digital media, and digital marketing help to improve. And Digital marketing isn't just about selling your product internationally, Digital marketing lets you communicate directly with the customers who see your content, notably through website comments, messages, reviews, and social media posts. This shows those customers that you care about what they say and think, leading them to feel respected and part of the community you're building. Then you should search Top digital marketers in India and Best agency in India and the whole world.

Best agency in India:

E-commerce marketing is not that simple as it was before. For him, you should Best agency in India. It has taken a global rise wherein it has more demand than ever. Various Best agency in India doubt being a part of online business or making it an addition in their plan with Best agency in India. Do not worry about this at all because we understand the hesitation and it is all due to a lack of understanding and experience. We can sort out this glitch for you and Best agency in India to help you look at the bigger picture.

Top digital marketers in India:

If you may improve your business in India location and website through digital marketing. So then, you should search for the best agency in India and Best digital marketing agency in Gurgaon like a tech factory agency. This agency most popular agency all over India. this is under the Top digital marketers in India.

To Help You Achieve Your Business Goals:

What differentiates us is our ability to work with your team to develop either the right technology platform for our clients or devising the right marketing strategy to push your product or services sales. With expertise in the traditional methods, we also have a command of being in sync with the latest trends in technology and marketing and their usage! We tend to convert real activity to improvised and actual results.

• Our services are Technology and Data-driven, as marketing is not at all about playing blind!
• Programmatic advertising, personalized and interactive customer experience, push marketing, PR & influencer marketing are a few of our many techniques which have proved to help a business grow organically.
• We extensively focus on the ways to re-target and re-market to your potential clients.
• We create engaging and interactive content to keep the audience interested in your business.

For more info: https://techfaktory.com/

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5 mistakes in Instagram Marketing one should avoid

Instagram marketing is one of those spell-bounding tools that can attract more audience than expected. They have the knack of expressing brands in visuals and content, creatively seeking all the obligations and going beyond them to produce better results. Instagram has a reach of about 300 million people or maybe more and has provided every entrepreneur, brand, person a platform to connect them with the target audience all over the world.

 It is quite a worthy platform but the only drawback lies in this is when people tend to not take a few dimensions of it seriously not realizing the worth of it. If one wants to where the best hat they need to avoid these and immediately act positively on them.

1. Users engagement:

When commencing marketing online one needs to know they will be getting in touch with a variety of audiences who will be their followers as well as fans. The only major thing that lies here is people processing the Instagram pages do not realize the worth of responding and communicating with their users. Responding to the comments will help you gain that goodwill and trust from the other side booming your reputation. According to research 50 or more comments can direct your page to google listing you in user favourable pages. More the visibility, the more the followers you gain, and the more your business will be in the eyes of the audience.

2. Goal-oriented:

It is essential to have a goal may it be any platform. Working blindly will not help you reach anywhere. If you think making videos and posting photos without a plan will uplift your reach, my friend you are wrong. You need to have a goal and work towards that with a proper strategy so that it turns out to be a success. For example: if you are willing to highlight your brand on the social media platform make sure to focus on images without overlooking other aspects.

3. Personal to a business account:

The one deadly mistake one can make that will cost them the fall of followers and engagement on their posts is keeping the account private. If a person or a business is willing to rise their page and make them approachable to tons of people in a bigger area you need to provide everyone the visibility. Instagram has this special feature on the page itself which says “Edit your profile” wherein you can go make changes as per your needs. It is essential to make your content publicly accessible to increase traffic.

4. Links visibility on bio:

Instagram provides so many ways to boost your business and page one just needs to be aware of all those features. It is a blessing as we know social media is becoming the pillar of every market. To drive in double the traffic you are already getting add a website or blog link in your bio wherever you are expecting the light to shine brighter. This activity can additionally help you as a bonus for a hike in your business. Do not ignore this characteristic as the importance of it is at the par level as according to a research Instagram generates 1.2 billion likes per day and more than 1000 comments per second. Therefore it is important to put it into action as soon as possible.

5. Hashtags:

#Trending!

Hashtags are one of the most important but most underestimated tools. It is essential to post the right hashtags at the right place as this is the key to get higher reach on your post and page as well. Wrong hashtags can mislead your posts and will be a real waste of time.

Instagram marketing isn’t that tough if done correctly!

4 Reasons Why Visual Branding Is Important

A strategy can either doom or liberate a plan that all depends on your way of executing it. When a brand is perceived by every eye that looks at it means your brand is on the right path. Branding is a way of leaving a mark of your company’s presence in your audience’s eye. Due to branding customers know every part of your brand in detail. They will know the products and services you provide. They will come and purchase from you.

Visual branding is not similar to branding and is a concept related to design that presents the company’s personality to the world. Visual branding acts as a face of the company in terms of logo, websites and business cards.

When you are building a company it needs to stand out from the crowd. Only texts with some visionary statements cannot help you be different. Therefore, brands tend to choose the concept of communicating with visuals that are any day more appealing.

Visual branding is of major importance for a company. Here are some points explaining it:

1. Visual branding has a personal effect on customers:
   The one thing that influences people’s mind and affects their moods is colours. The perfect choice of colours in a design has a great impact on the customer’s judgments. A basic switch of a package can push your sales up to a great start.

2. Social media:
   One of the specific requirements of your brand is to have a great stand on one of the social media platforms even though giving a preference to all of them. Trending and appealing visual content is one of the most important types of marketing since people like to share authentic pictures and visuals. An enumerable number of companies put up photo booths during their events where people like to get their picture clicked and tag the related brand and share them constantly. This is another way of welcoming more reach.

3. Customer’s trust:
   Attaining customer’s trust is a huge task which simplifies by presenting great and eye twitching visuals that will create an image of your brand in the eyes of the customer. There the trust adds on and the audience reach booms.

4. Presentation is the key:
   To achieve a huge follow-through you need to come with a deal closing idea. If that idea is proper in place it can help you get a hike on your sales. To ensure this the companies should stock up their websites with attractive designs and visuals that are quite eye-pleasing and user friendly.

The customers’ opinion is formed on the basis of brand-related things like websites, social media handles which include Snapchat, Instagram, Facebook, Twitter, LinkedIn and other functional digital platforms. If they are well designed and catchy enough to attract the audience it means the owner of the company has a good sense of awareness when it comes to visual branding. Such companies tend to deliver an effective branding image in among the customers. Hence, it is an essential part of branding.

SOURCE: https://www.techfaktory.com/2020/07/24/4-reasons-why-visual-branding-is-important/

3 Reasons Why People Like Augmented Reality In E-commerce

Augmented Reality (AR) is poised to be a subsequent new thing for e-commerce stores, making this an ideal time to jump on the wave before it breaks. For starters, AR tech is usually for mobile devices, and everyone knows how mobile e-commerce is growing in leaps and bounds. The numbers for mobile e-commerce sites and apps are increasing, which suggests more usage of conversion-oriented tools like AR. Considering that augmented reality minimizes the physical limitations of e-commerce — online shopping’s biggest drawback — it is sensible that customers and retailers are willing to see its adaptation.

On a psychological level, customers have an increased sense of ownership with AR technology even more than actual stores because they can see the placement of a product in their own homes before they make the decision to buy. Imagine how it will impact the rate of conversion if a customer decides where they might place your product before deciding whether to buy or not.

How Does AR revolutionize e-commerce?

Tangible products are a serious portion to an increasing rate of e-commerce sales. Still, e-commerce innovators across the world are striving hard to beat the most important psychological barrier that buyers face while buying products online. An unimaginable amount of sales is lost or delayed due to the shopper’s inability to evaluate and envision the sense of using the product. Augmented reality bridges this gap by helping users visualize the products they are considering, within the context of the physical space, it is a serious boost to getting e-shoppers to feel comfortable and hooked into a possible purchase.

Advantages of Augmented Reality in E-commerce:

1. Engaging Customer Experience:

Augmented reality grants customers who typically shop online the chance to look at the product within the model of AR by interacting as if they were visiting a physical store. This provides the buyers with a far better feel of the product and the way it fits into their lives. According to the reports, 70% of consumers said they might shop with a web retailer more frequently if they offered AR.

2. Customized Shopping:

Most buyers wish to explore numerous choices and preferences before making a purchase. With AR eCommerce, customers can now experience this virtually from the comfort of their homes. Customizations involving colours, designs, patterns, and far more are often explored with augmented reality with the utilization of an app.

3. Shopping Time and Testing:

Today, most online stores offer instructional videos on several products to assist customers to understand the product. With augmented reality not only can they interact with the product, but they can also explore its functionalities. Typically, an online shopper spends roughly 2 mins before making a purchase decision, but with an AR eCommerce experience, that dwell time increases so does the chance of them completing a sale.

As online retail seeks to enhance its conversion rates and boost more revenue, the advantages of augmented reality cannot be overstated. Augmented reality offers various businesses the prospect to make a more interactive shopping experience with their customers because it offers them the chance to virtually try the product they need to buy.

SOURCE: https://www.techfaktory.com/2020/07/02/augmented-reality-in-e-commerce/