Augmented Reality (AR) is poised to be a subsequent new thing
for e-commerce stores, making this an ideal time to jump on the wave before it
breaks. For starters, AR tech is usually for mobile devices, and everyone knows
how mobile e-commerce is growing in leaps and bounds. The numbers for mobile
e-commerce sites and apps are increasing, which suggests more usage of
conversion-oriented tools like AR. Considering that augmented reality minimizes
the physical limitations of e-commerce — online shopping’s biggest drawback —
it is sensible that customers and retailers are willing to see its adaptation.
On a psychological level, customers have an increased sense
of ownership with AR technology even more than actual stores because they can
see the placement of a product in their own homes before they make the decision
to buy. Imagine how it will impact the rate of conversion if a customer decides
where they might place your product before deciding whether to buy or not.
How Does AR revolutionize e-commerce?
Tangible products are a serious portion to an increasing rate of e-commerce sales. Still, e-commerce innovators across the world are striving hard to beat the most important psychological barrier that buyers face while buying products online. An unimaginable amount of sales is lost or delayed due to the shopper’s inability to evaluate and envision the sense of using the product. Augmented reality bridges this gap by helping users visualize the products they are considering, within the context of the physical space, it is a serious boost to getting e-shoppers to feel comfortable and hooked into a possible purchase.
Advantages of Augmented Reality in E-commerce:
1. Engaging Customer Experience:
Augmented reality grants customers who typically shop online
the chance to look at the product within the model of AR by interacting as if
they were visiting a physical store. This provides the buyers with a far better feel
of the product and the way it fits into their lives. According to the reports,
70% of consumers said they might shop with a web retailer more frequently if
they offered AR.
2. Customized Shopping:
Most buyers wish to explore numerous choices and preferences
before making a purchase. With AR eCommerce, customers can now experience this
virtually from the comfort of their homes. Customizations involving colours,
designs, patterns, and far more are often explored with augmented reality with
the utilization of an app.
3. Shopping Time and Testing:
Today, most online stores offer instructional videos on
several products to assist customers to understand the product. With augmented
reality not only can they interact with the product, but they can also explore
its functionalities. Typically, an online shopper spends roughly 2 mins before
making a purchase decision, but with an AR eCommerce experience, that dwell
time increases so does the chance of them completing a sale.
As online retail seeks to enhance its conversion rates and
boost more revenue, the advantages of augmented reality cannot be overstated.
Augmented reality offers various businesses the prospect to make a more
interactive shopping experience with their customers because it offers them the
chance to virtually try the product they need to buy.
Hii
ReplyDeletethis article is really informative thanks for sharing
digital marketing agency in delhi